Getting UK Sales

Most of my connections are UK based so links would generate alot of potential customers from the UK. Currently the site is quite US focused (prices in dollars) so I need to encourage people to buy. I think a currency converted and highlighting the fact international shipping is offered may help.

XE.com offer a handy pop up currency converted tool - I've added that in on the frontpage:

International Shoppers
Don't be fooled by the US prices, we ship internationally (and it doesn't cost an arm and a leg either). Need help working out prices in your currency? Try the XE.com Personal Currency Assistant

It might need to be duplicated across the store or highlighed in some other way at a later point.